Client Work
Confidential/Ghosted Client Communications
- Client blogs and content - Ongoing development and management of content to enhance search engine optimization and increase website traffic
- By-lined articles - A vast assortment on a variety of topics, across industries
- Internal communication initiatives - message platforms and communication plans, as well as tactical execution
Books & Chapters
 |
For the book, CEO Succession, published by Oxford University Press, we wrote the proposal and worked with the publisher to ensure its approval; wrote the manuscript; edited the page proofs; and worked with the book publicist on a marketing strategy.
|
|
 |
For the book, The Human Side of M&A, published by Oxford University Press, we wrote the proposal and worked with the publisher to ensure its approval; wrote the manuscript; edited the page proofs; and worked with the book publicist on a marketing strategy. |
|
 |
For Building Better Boards, published by Jossey-Bass, we contributed the chapter, "Board Work Processes." |
Reports/Surveys/White Papers
 |
Egon Zehnder International Global Board Index – For the firm’s first-ever global board survey, we created the editorial strategy – to complement the marketing strategy and priorities – and wrote most of the content, including thought pieces by firm leaders. We also wrote the press release and helped to formulate the press strategy. http://www.egonzehnder.com/us/thoughtleadership/hottopic/id/43700172/article/id/43700173 |
|
 |
Spencer Stuart Diversity Report - For their initial report on diversity, we devised the editorial approach, did the interviews, writing, and charts, and also worked on the press strategy. http://content.spencerstuart.com/sswebsite/pdf/lib/Board_Diversity_Report_2006.pdf |
|
 |
Cornerstone of the Board - Spencer Stuart's Board Practice asked us to develop a quarterly piece targeted to the heads of nominating committees, in recognition of their post-SOx influence and stature. We developed this publication, including the name, and have written a number of the issues, including on director education and board assessment. |
|
 |
For Spencer Stuart's premier intellectual capital vehicle, across all practice groups, we developed the editorial vision and developed all content on a quarterly basis. |
Websites
Nygren Consulting - We worked as part of a team with the client and a designer and web engineer to create a brand new site for this governance consulting firm.
Rodriguez Valle Creative - We developed the copy for this graphic designer's new site.
Law Offices of Stephen P. Roland - We created this site for an attorney, a sole practitioner, who needed a web presence but not a complex site.
Frank Crystal & Company - We worked as a key member of a creative team to develop a site for this insurance company, which wanted to feature diverse practice areas.
NYU Arts & Science - The Graduate School of Arts and Science - We created the copy for this extensive educational site.
|
|
|
||||||
|
|
"We've made a significant investment in our website, marketing literature, and intellectual capital over the years," the CEO told us. |
|
"I have a tiny marketing budget. How can I leverage it for maximum impact?" |
|
"How do we feature our practice groups without confusing our identity and our audiences?" |
|
||
|
|
|
|
|
212-486-1830 | 9 East 96th Street, New York, NY 10128 | info@rolandcomms.com |
||
|